Three hours ago, I walked into a supermarket and bought a 150 ml can of my new morning ritual - the turmeric shot.

I’ve been doing this for a few weeks now.

Are there health benefits?

(Is it.. I dunno.. cleaning my liver?)

Maybe. Probably.

But it tastes good, and it must better than coffee, so what the hell.

Interestingly, I’ve been wanting to get into a turmeric-shot-a-day routine for years, but always with miserable results. The shots were great, but the routine didn’t “stick.” Cut the lemon, squeeze the lemon, put in the turmeric, crack the black pepper… a bit of a pain.

(Although to be fair, last year I was in a pretty good groove until a flatmate announced that most commercial lemons are coated with some cancer-causing agent. Bummer.)

Whatever.

Point is, I’m back on the turmeric horse, and this time I won’t be falling off.

How can I be so sure?

Simple:

I’m buying these babies straight from the supermarket. (At a very affordable price, I might add.)

There’s a marketing lesson there.

See, people don’t like spending money. Period. (Buying things = different story). I mean, does anyone really want to pay a plumber $600 to fix a pipe? Or a lawyer $100 an hour to scribble on a piece of paper?

Not a chance.

But when the alternative is fumbling through 200 hours of the driest Youtube content on Earth?

Now you’ve got my attention.

The lesson?

People don’t pay for the service. They pay for the convenience of the service.

So..

You want more customers for your service, you say.

Q:

Can you make it more convenient?

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