Once upon a time, marketer Neil Patel had an interesting thought:

Is dressing in tennis shoes & t-shirts costing me business?

Well, only one way to find out:

Test.

So Neil drops $149k on new clothes, dresses up to the nines, and goes about his day. 

Result?

More people wanted to work with him, and pay him more to do so. Even though his marketing skillz hadn’t changed.

Coincidence?

I don’t think so.

People tell us all the time, “never judge a book by its cover.” 

But what they actually mean?

“I’m going to judge you because you judge books by their covers.”

So like it or not, judgement is an unavoidable fact.

=> The question’s not *whether* you’re going to be judged, but *how* you’re going to be judged, and whether that’s working in your favour.

The job of marketing is to push that judgement in the right direction.

So the question to ask:

Is your marketing doing its job?

When people land on your website, are they judging you well?

When a customer opens up your packaging, are they judging you well?

When an unhappy camper contacts customer support (or your lack thereof), are they judging you well?

The above applies triply so to your emails.

(Since they’re the #1 way your customers & prospects hear from you).

So what “vibes” are your emails giving off?

Formal and stuffy, & that you take yourself too seriously?

Pretty pictures, with the same marketing schtick as everyone else?

Or imaginative emails that scream “This is who we are, and this is what we stand for”?

Cos your emails are ‘signalling’ something.

My question is:

Is this “signal” helping or hurting your brand?

If you want to find out, grab the Inbox Herakles guide here:

https://bit.ly/inbox-herakles