The Copywriter's Chronicle
PUBLISHED TRI-WEEKLY
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One Insane Copywriter's Take on The World at Large
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There’s a saying that “no news is good news.” But that’s absurd. Your friend could be in any number of terrible situations - getting mauled by a bear, or losing his sanity against a Nightmare-level sudoku, for example – and not be able to tell you about it. (As Lemony Snicket points out, the expression […]
Lemme explain. Recently, I cancelled my membership to a fitness app. When I clicked, “Cancel Subscription”, I got the usual dropdown: “Mr. Harrison, please tell us why you’re leaving: a) I no longer need it. b) I’m using another service. c) It’s too expensive. d) It didn’t work correctly. e) blah blah blah blah… What […]
Wait, what? I stop, and read it again. “Children left unattended will be given a double espresso and a kitten.” No, I’m not crazy. That’s what the sign says. And that’s a perfect example of what good copy does: it takes your brain out of autopilot, forcing you to give the message a hearing. Compare […]
Pre-1984, a small number of people (so I’m told) were scared of the year 1984. The reason? George Orwell’s book of the same name, where he predicted a nightmarish world where Big Brother is always watching, speech is censored, Truth is Lies, and Lies are Truth, and every aspect of our lives are ruled by […]
The other day, I’m listening to a podcast about design when I hear what might be the greatest way to insult fans of, “The Big Bang Theory”. (The show, not die-hard atheists, that is). The podcaster says: “Try watching shows like the Big Bang Theory without the laugh track. It’s a train-wreck.” (Apparently, without the […]
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