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One Insane Copywriter's Take on The World at Large

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TODAY'S LEAD!

How I’d sell a very discreet banking service

A fairly ordinary story, with a not so ordinary observation that may help you sell a very discreet banking service: Yesterday, I was shopping for green tea. Specifically, the finest green tea this financially-reckless copywriter could buy. So, I walk into Tesco (not many green tea emporiums in this neck of the woods) and make […]

The tech ad that got a Luddite to buy

A few weeks back, I was doing research for a client, and as a… creative aside… I start watching a video about why the iPad dominates the tablet market. It was 12 minutes long… And the guy’s spinning this fascinating yarn about how, despite having hundreds of Android competitors offering sleek tablets at a fraction […]

Is Novak Djokovic full of hot, steaming excrement? (Yes and no).

A few days ago, I caught the last 2 mins of the Wimbledon semi-finals. Djokovic won (spoiler alert), and said something absolutely fascinating in his post-match interview: The interviewer asks him, “How do you manage to stay at the top of the tennis game for so long?” He replies: (paraphrasing) “The secret is, there are […]

When you can’t even sell water to a thirst-dying man

When I was 22, I worked in door-to-door sales. The most nerve-wracking part? The psychological battle that took place every morning when I stepped off the bus and had to walk 200 metres down the road to the office. This had nothing to do with the prospects I had to call, or getting balled at […]

Why 200 hours of dry Youtube content is your business’s best friend

Three hours ago, I walked into a supermarket and bought a 150 ml can of my new morning ritual - the turmeric shot. I’ve been doing this for a few weeks now. Are there health benefits? (Is it.. I dunno.. cleaning my liver?) Maybe. Probably. But it tastes good, and it must better than coffee, […]