★ ★ ★

One Insane Copywriter's Take on The World at Large

★ ★ ★

TWO CENTS

FREE REPORT!

THE 7 CRIMES OF EMAIL MARKETING:

IS YOUR BUSINESS MAKING ONE?

SEND ME THE REPORT!

TODAY'S LEAD!

How Roger Moore kills sales copy

Getting a definitive answer to “who’s the best James Bond?” is tough. Far easier? Answering who the worst James Bond is, which of course is Roger Moore. Why was Moore’s Bond so awful (in my humble but accurate opinion)? Simple: He was unbelievable. It was hard to believe his James Bond could actually be real. […]

How to sell a crappy car for 30x the price a decade later

Q: How do you sell a crappy car for 30x the price 10 years later without any drop of sales skills? Here’s the story: In 1971, Italian car maker De Tomaso released the Pantera. (fyi, pantera means, “Panther” in eye-talian.) The Pantera’s an absolute beauty. Pop-up headlights, low-profile, big wheels, huge V8 engine which growls. […]

Spent $149k on clothes

Once upon a time, marketer Neil Patel had an interesting thought: Is dressing in tennis shoes & t-shirts costing me business? Well, only one way to find out: Test. So Neil drops $149k on new clothes, dresses up to the nines, and goes about his day. Result? More people wanted to work with him, and […]

Let them eat cake

Maxi is watching his mum bake a chocolate cake. When she takes the chocolate out of the blue cupboard, Maxi goes out to play. Then, while Maxi’s still outside, she puts the chocolate back into the green cupboard. 5 minutes later, Maxi comes back in. Q: Which cupboard does Maxi think […]

Brits cancel subscriptions in record numbers!

In the headlines this morning: “Brits cancel subscriptions in record numbers.” Intrigued, I clicked. As it turns out, Brits are indeed cancelling subscriptions in record numbers - 1.5 million in the last 3 months alone. Not that that’s surprising, given the state of the economy. But boy, it must be […]