A fairly ordinary story, with a not so ordinary observation that may help you sell a very discreet banking service:

Yesterday, I was shopping for green tea.

Specifically, the finest green tea this financially-reckless copywriter could buy.

So, I walk into Tesco (not many green tea emporiums in this neck of the woods) and make for the tea aisle. Coffee, hot chocolate – ah ha, here we go.

I scan the labels.

Tesco value green tea?

No thanks.

Twinings green tea?

Mmm, naaah.

And then…

*cue heavenly sounds*

“Mao Feng Green Tea, from Tea Pigs.”

Mao Feng? What that meant, I hadn’t (and still haven’t) a scoobie. But heck, it sounds good, doesn’t it?

I pick up the packet, pay for it, and head home. As I’m walking, I think about why I bought that tea.

The answer:

It had “Mao Feng” written on it.

But now that I think of it, that could literally mean, “Rat’s ass” in Chinese. Or “Badger’s testicles” in Korean. I mean, I don’t even know what language that is.

In other words:

I bought a product because of copy I couldn’t even understand.

What?!

Well, it sounded good, didn’t it?

It “fit.”

Green tea comes from China (I think), and if it’s got something resembling Chinese on it, it must be good. (Or so my thinking went).

But hold up.

You’re not selling green tea, are you? You’re selling bobbleheads, or SaaS, or your uncle’s injector pump on eBay.

Will writing Chinese on it help sell those?

I doubt it.

Because it’s not obvious, to me at least, why Chinese SaaS beats regular SaaS, or why Chinese bobbleheads beats ‘Murican bobbleheads.

But you know that already.

So the question is…

What could you write on your product to give it an edge in sales?

Obviously, the answer’s, “It depends.”

On what, you ask?

The prospect.

What does your prospect associate with quality?

Would an Italian sentence boost the sales of a bottle of olive oil? Maybe. Would a German motto boost the sale of an old engine part? Perhaps. Would a Swiss flag increase the demand of a watch, an army knife, or a very discreet banking service?

You get the picture.

…

… or maybe you don’t, in which case you might want to hire someone like me to write your sales copy for you, in which case join my email list at the link below for more informazion:

www.emailodysseys.com