How to insult fans of “The Big Bang Theory”

Date: July 14, 2024

The other day, I’m listening to a podcast about design when I hear what might be the greatest way to insult fans of, “The Big Bang Theory”.

(The show, not die-hard atheists, that is).

The podcaster says:

Try watching shows like the Big Bang Theory without the laugh track.

It’s a train-wreck.”

(Apparently, without the laugh-track, it’s just watching extreme social weirdos interact with one another).

I should say:

I’ve never watched an episode, so I don’t have a dog in this fight. And whether it will or won’t be funny, with or without a laugh track, I know not. That said, I’ve got no reason to believe he’s wrong. In fact, I reckon he’s bang on the money. (I’d bet my Mao Feng green tea on it.)

Why?

Simple:

Social proof.

By the way, did you know in Finland, people sauna with no clothes on?

Yeah.

Finns do that.

(And FYI, the Finns sauna a LOT, so I’ve heard).

But go to a sauna in the UK in the scud, and you’ll find yourself in the wrong type of hot water very very soon.

Why?

For the same reason as the not-funny Big Bang Theory:

Social proof.

In Finland, everyone goes to the sauna naked.

In the UK, no-one does.

Because we take our cues from the people around us.

(What I’m wondering is if a Finn and a Brit were stuck on a desert island (desert sauna?), whose sauna habits would win?)

Of course, social proof has been known, used (and doubtlessly abused) by marketers since the dawn of selling stuff. But also, it’s amazing the number of companies who claim to be in the business of making money or making a positive difference to people’s lives, yet have the lousiest testimonials on their site which won’t help them do either.

Question:

Are YOU using your testimonials to their full potential?

A little birdie says you’re not.

Meaning:

You’re leaving money / impact / happy customers on the table, and making yourself look way less legit than you actually are. (Come to think of it, I’m not even using testimonials to their full extent on my own site).

But fret not, dear reader.

Cos if you want a hand squeezing the juice out of your testimonials or case studies, just head to that righteous link below and sign up to my newsletter:

www.emailodysseys.com

Iain

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