There’s a saying that “no news is good news.”

But that’s absurd.

Your friend could be in any number of terrible situations - getting mauled by a bear, or losing his sanity against a Nightmare-level sudoku, for example – and not be able to tell you about it.

(As Lemony Snicket points out, the expression should be changed to ‘no news is no news’, except it’s so obvious it’s barely an expression at all.)

Alas…

The whole “no news isn’t good news” seems to be.. well, news, to a lot of business owners.

Let me give you a teensy example.

The other day, I was doing some work in a posh hotel lobby. A woman walks in (the manager, maybe) and says to one of the employees: I’ve had “muscles” on the menu for the last 3 months. Only yesterday did someone laugh, and tell me it’s a typo.

Ok, you might be thinking, typo-shmypo.

Does it really matter?

Well, in this case, maybe not.

But what about the people who come to your site, see things they don’t like and leave, or the prospects that sign up to your freemium subscription, hate it, and never come back, but don’t say a thing?

A tad more of a problem now.

Anyway…

My point is this:

The default mode of your customers is to give you “no news”.

And in the business world, no news isn’t good news.

Now that I think of it, a more apt expression would be, “bad news is good news”, because then at least you know what to change.

So, what are you hearing?

Bad news?

Or no news?

If it's the latter, and you want a free audit to give you the bad news your prospects aren't telling you, sign up to my newsletter here and tell me about your biz:

https://eo.berserkermail.com/bazinga